ARF the Advertising Research Foundation
  • Membership
  • Research
  • Access Knowledge
  • Communities
  • Events
  • About the ARF

home

Membership

  • Committees & Boards
  • Events
  • Self Service Research
  • Member Bulletin Board

Research

  • Recent ARF Research
  • Programs & Resources
  • Research Focus Topics
  • ARF DASH: Annual TV Universe Study

Access Knowledge

  • Topics
    • Ad Effectiveness & ROI
    • Analytics & Data Science
    • Audience & Media Measurement
    • Creative & Branded Content
    • Past Event Highlights
    • Research & Data Quality
    • Targets & Segments
  • Find a Solution
    • 2023 Top Member Questions
  • Publications
    • News You Can Use
    • Knowledge at Hand
    • Journal of Advertising Research
    • CMO Briefs

Events

  • Upcoming ARF Events
    • View All Upcoming Events
    • Upcoming Conferences
    • Upcoming Young Pros
  • Insights Studios
    • Upcoming Insights Studios
    • Past Insights Studios
  • Town Halls
    • Upcoming Town Halls
    • Past Town Halls
  • Past Event Highlights
  • Submit

Communities

  • Young Pros
    • About Young Pros
    • Upcoming Events
    • Advisory Board
    • Young Pros Spotlight
    • Social Strategist Team
    • Past Events Highlights
  • Women in Analytics
    • About Women in Analytics
    • Board of Directors
    • Mentorship Program
    • Upcoming Events
    • Past Events Summaries
  • Councils
    • Learn About the Council Program
    • ANALYTICS COUNCIL
    • MSI/ARF B2B Exchange
    • CREATIVE COUNCIL
    • COGNITION COUNCIL
    • CROSS-PLATFORM COUNCIL
    • CULTURAL-EFFECTIVENESS COUNCIL
    • LA MEDIA RESEARCH COUNCIL
    • ORGANIZATIONAL COUNCIL
    • PHARMA COUNCIL
    • SHOPPER INSIGHTS COUNCIL
    • SOCIAL COUNCIL

About ARF

  • About the ARF
  • ARF Board of Directors & Trustees
  • ARF Leadership Team
  • Marketing Science Institute (MSI)
  • Coalition for Innovative Media Measurement (CIMM)
  • Member Directory
  • ARF Awards
  • ARF In the Press
  • Press Kit
  • Contact Us
  • NYU/ARF Certificate in Marketing Optimization & Insights Certificate
  • ARF WIDE: WORKFORCE INITIATIVE FOR DIVERSITY AND EXCELLENCE
  • ARF DASH: Annual TV Universe Study

My Account

  • Login
  • Create an Account

Invalid login. Please try again.

Password does not meet the required minimum length of 7.

Since 2020, ARF WIDE has empowered talented students with the access, support, and resources they need to launch successful careers in marketing, market research, analytics, and advertising. Now, we’re expanding — and we need your support.

Your Impact

  • $2,500 = Funds a scholar for one semester
  • $10,000 = Supports a scholar through the full two-year program
  • $250,000 = Sponsors 25 scholars across 6 schools

What Your Gift Supports

  • A $10,000 scholarship, disbursed over two years, for each of the 25 selected scholars
  • One-on-one mentorship from industry leaders
  • Exclusive Career Labs hosted by top companies
  • Full access to ARF events, ARF site login with access to the Knowledge Center
  • Internship and job search support
  • A lifelong, career-building peer and alumni network

Suggested Donation Levels

$10,000 · $5,000 · $2,500

Help us raise $250,000 by June 30 to fund 25 WIDE Scholars across 6 schools.

Let’s build the future of our industry—together.
Donate Now or contact your ARF Member Manager to make a gift.

DONATE NOW

 

These corporate partners donated $200,000 to support WIDE in 2024.

WIDE Corporate Partners



Learn More About Our Scholars

 

Meet Alyssa Bistanny


Become a WIDE Corporate Partner and Launch the Next Generation of Research Talent.


School Partners

Public universities serve as a meaningful tool of social mobility in our country, which is why ARF WIDE has partnered with five such institutions. ARF WIDE works with a specific department or school at each of these universities, allowing WIDE to recruit scholars with a variety of academic backgrounds, interests and experiences that can be transferred into an impactful career in analytics, insights, marketing and advertising.


Baruch College at the City University of New York

The University of California, Berkeley (College of Letters & Science)

John Jay College of Criminal Justice at the City University of New York


The Ohio State University (Fisher College of Business)

Rutgers University (Rutgers Business School)

University of Wisconsin Madison (A.C. Nielsen Center for Marketing Analytics and Insights)

 

DONATE NOW

ARF WIDE is a program of the ARF Charitable Foundation, 501(c)3 tax exempt charitable foundation. Contributions to ARF Charitable Foundation are tax-deductible to the extent allowed by law.

  • Workforce Initiative for Diversity and Excellence
  • Scholars of the Month
    • Alyssa Bistanny
    • Gabrielle Fuzeaux
    • Nicole Liu
    • Hali Jama
    • Danny Chen
  • 2024 Impact Report
  • Mentors
  • Program
  • Get Involved
  • In the Press
  • Our Team
  • About the ARF
  • ARF Board of Directors & Trustees
  • ARF Leadership Team
  • Marketing Science Institute (MSI)
  • Coalition for Innovative Media Measurement (CIMM)
  • Member Directory
  • ARF Awards
  • ARF In the Press
  • Press Kit
  • Contact Us
  • NYU/ARF Certificate in Marketing Optimization & Insights Certificate
  • ARF WIDE: WORKFORCE INITIATIVE FOR DIVERSITY AND EXCELLENCE
  • ARF DASH: Annual TV Universe Study

CORPORATE PARTNERS

Adelaide Media

Analytic Partners

ATT

C+R

DotDash Meredith

ESPN

Google

GfK

Initiative

Ipsos

Levis

Meta

Nielsen

Nielsen

Paramount

Paramount

Skim

Unitedhealth Group

Verizon

  • ABOUT
  • ARF DASH
  • ARF WIDE
  • ARF/NYU CERTIFICATE
  • CIMM
  • MSI
  • PRESS
  • SUBMIT
image description

To further, through research, the scientific
practice of advertising and marketing

© the Advertising Research Foundation. All rights reserved.

Privacy Policy | Request Permission to Use Content